Before entering the digital content world, I was a full-blown project and program manager. Spreadsheets, workflows, timelines, and systems were my daily oxygen. And while I was good at it, I eventually realized something big was missing: creativity. After reading The Artist’s Way (a book I’d prescribe to anyone with a heartbeat), I discovered that I’m not just built for structure — I’m built for storytelling, visuals, strategy, and soulful expression.

I’m a recovering PM who was lucky enough to fall in love with digital content. Now I get to combine the best of both worlds. I bring the sharpness and structure of my background through:

• Strategic Content Planning
  Big-picture clarity, platform rhythm, and aligned brand storytelling.

• Creative Direction & Brand Alignment
  Visual, verbal, and energetic consistency across all touchpoints.

• Editorial Calendaring
  Seamless content flows mapped to launches, themes, and audience growth.

• Effortless Client Communication
  Clean handoffs, clear updates, voice note ease — the vibe is calm and clear.

• Systems That Actually Work
  Organized Notion hubs, content trackers, and workflow templates that support creativity.

• Project Management with Soul
  Milestones met with grace, timelines honored without burnout.

...and blend it with the heart of a creative who understands what it means to build something that feels personal.

I’ve spent time building and nourishing my own content for my own channels. I’ve doubted, posted, pivoted, and dreamed. And that’s exactly why I approach your brand, your vision, your baby — with the same care and TLC I give my own. I bring strong ownership to the process — but always with the understanding that this is your vision, not mine. I’m here to support your vision, not steer it. You set the direction, and I’m here to help you carry it out with clarity, consistency, and heart.

I’m here to be your behind-the-scenes partner in building something real — because launching and growing your own business is one of the coolest, most courageous things you can do.

And you shouldn’t have to do it alone.

Let’s make your vision shine — with strategy, structure, and a whole lot of soul.